Toowoomba Grammar School

Overview

From 2020 to 2024, Mono Creative's creator, Ryan, served as the in-house graphic designer for Toowoomba Grammar School (TGS), acting as the brand custodian and responsible for maintaining and refreshing their visual identity. His role involved creating a wide range of marketing materials for current and prospective parents, including event collateral, social media content, school publications, and advertising.

Approach

During Ryan's time at TGS, he led a comprehensive brand refresh that maintained the integrity of the existing logo and crest while modernising the overall visual style. This refresh was applied consistently across all touchpoints, from print advertising and merchandise to digital media and signage. Developement of new logos were also undertaken for sub-departments, such as the Toowoomba Grammar Institute, and created multiple years worth of publications, including the annual "Omnibus Magazine" and "School Magazine."

Results

TGS continues to use Mono Creatives design services to handle overflow work and relieve pressure on their Advancement department. A deep understanding of the school’s brand and experience working in-house allows MC to deliver designs that are aligned with their brand guidelines.

Key Outcomes:

• Brand Refresh: Successfully refreshed the school's visual identity across all materials without altering the core logo or crest.
• Comprehensive Design Solutions: Created logos for various sub-departments and managed multiple publications, ensuring consistent branding.
• Ongoing Support: Provide continued design services to maintain brand consistency and support TGS's marketing efforts.