SimCore

Overview

SimCore, an Australian company specialising in high-quality sim racing equipment, needed a brand that would stand out in the competitive international market. They wanted an identity that would reflect the premium quality of their products and gain recognition among sim racing enthusiasts and professional drivers worldwide.

Approach

To achieve this, we created a professional and versatile logo that captured the precision and performance of SimCore's products. The design was developed to work seamlessly across various applications, from product packaging to promotional materials, ensuring it maintained a strong presence at major sim racing expos and within the global racing community.

Results

The new brand positioned SimCore as a leader in the sim racing market, gaining international recognition and trust from professional race car drivers for their rigs. The versatile logo has been widely adopted and applied across multiple platforms, helping to establish SimCore as a preferred choice for high-end sim racing equipment.

Key Outcomes:

• International Recognition: Created a brand that resonates with a global audience and is trusted by professional drivers.
• Versatile Logo Design: Developed a logo that works across various mediums, from digital displays to product packaging.
• Established Market Presence: Helped SimCore gain a prominent presence at major sim racing expos worldwide, enhancing their reputation and reach.