Lockie McHugh Racing

Overview

Since 2016, Mono Creative (formerly 'thydesigns') has collaborated with Lachlan McHugh Racing, Eastcoast Pipelines Racing and SRV Road Freight Racing to help them make a lasting impression on the track. From livery design to team wear, merchandise to hero cards, Lachlan and the team entrusted Ryan to represent their team on the biggest stages.

Approach

Lachlan McHugh needed to stand out in the competitive world of sprintcar racing. We saw the need to lift the appearance of the team by designing items for the team. Over the years, Mono Creative has developed liveries that have won the most prestigious events, including a 'Grand Annual Sprintcar Classic' and an 'Australian Sprintcar Championship'. Alongside the car livery designs, we continue to represent the entire team appearance by designing custom crew shirts and merchandise for both Lockie McHugh and Nick Speed (Australia’s best crew chief). The bold, effective designs enables the team to represent and promote their large corporate sponsors to a world wide audience.

Results

Mono Creative's designs continue to cement ECP Racing and SRV Racing their place in Sprintcar racing history, with designs that will stand the test of time. The striking liveries ensure that Lockie's cars stand out on the track, while the teamwear and merchandise allow fans and crew to feel connected to the team and driver.

Key Outcomes:

• Distinctive Brand Presence: Developed a strong visual identity for the team, enhancing their on-track presence.
• Award-Winning Designs: Created liveries that won major racing events, solidifying the team’s reputation.
• Comprehensive Solutions: Designed a range of items, including car wraps, crew shirts, and branded merchandise, ensuring all elements worked together to reinforce the team’s image.