Enemies Racing Australia

Overview

Enemies Racing Australia, a recently established manufacturer of high-quality racing parts, needed a strong brand to compete with long-standing competitors in both Australia, and the US. They sought a logo and identity that would make their products instantly recognisable and instil pride in an Australian made and owned company.

Approach

To help Enemies Racing Australia stand out in a crowded market, we studied their competition to understand what sets the leading brands apart. We then designed a distinctive logo and brand identity that reflects the company’s values of quality, performance, and Australian craftsmanship. The design extended to manufacturing, product packaging, apparel, and uniforms to ensure a consistent and professional look across all touchpoints.

Results

The new brand positioned Enemies Racing Australia as a serious contender in the international market, with a look and feel that rivals established US brands. The versatile branding not only resonates with their target audience but also instils pride in Australian-made products.

Key Outcomes:

• Striking Brand Identity: Developed a logo and brand that captures the prestige and performance Enemies Racing Australia delivers.
• Competitive Edge: Created a brand that challenges well-established competitors in both domestic and international markets.
• Australian Pride: Helped promote a sense of pride in a locally made and owned company through strong, recognisable branding.