Children's Hospital Foundation

Overview

The Children's Hospital Foundation needed support for their marketing efforts following a rebrand in 2023. Without an in-house graphic designer, they required assistance to ensure their designs remained consistent with the new brand guidelines while allowing their team to focus on other critical tasks.

Approach

Mono Creative provides ongoing design support across various channels, including digital and print advertising, social media assets, merchandise, out-of-home (OOH) advertising, and signage. By offering input on concepts, ideas, and layouts, we ensure the foundation’s brand remained cohesive and recognisable, even with a new visual identity.

Results

Our design services have relieved pressure on CHF’s marketing team, enabling them to maintain brand consistency without needing an internal designer. This support has allowed them to focus on their core mission of helping all kids across Queensland and northern NSW, from the suburbs to remote areas.

Key Outcomes:

• Brand Consistency: Maintained the integrity of CHF’s new brand across all marketing materials.
• Enhanced Focus: Freed the marketing team to concentrate on other crucial tasks, improving overall efficiency.
• Generous Partnership: Provided design expertise to a meaningful cause, contributing to the foundation’s efforts out of generosity.